It’s time to stop complaining about America First and get on with putting Europe First.
Jamie Dettmer is opinion editor and a foreign affairs columnist at POLITICO Europe.
Today’s angry and discombobulating geopolitical landscape is giving rise to noticeably more acrimonious diplomatic exchanges than seen in preceding decades — even sharper than during U.S. President Donald Trump’s first term.
This is likely just a reflection of the times we live in: Roiled by shocks and uncertainty, even world leaders and their envoys are on edge. And social media doesn’t help keep exchanges calm and respectful either. Measured speech doesn’t go viral. If you want attention, be disparaging and abrasive.
Let’s take Canadian Prime Minister Mark Carney’s carefully crafted speech at Davos last week. Carney earned a standing ovation from global and corporate leaders as he bewailed the unfolding great-power rivalry, urging “middle powers” to act together “because if we’re not at the table, we’re on the menu.” Yet, it was Trump’s free-wheeling, sharp-edged speech with its personal criticism of fellow Western leaders — including a jab at French President Emmanuel Macron — that roared on social media.
This shift away from traditional diplomatic etiquette toward more confrontational, seemingly no-nonsense and aggressive public-facing communication is very much in keeping with populist styles of leadership. And it’s now shaping an era where antagonistic communication isn’t just tolerated but celebrated and applauded by many.
Trump is very much a man of his times. And it’s time Europe finally caught on.
Aside from Trump, Russian President Vladimir Putin is also often known to use colloquial and crude language to attack Western and Ukrainian leaders — though noticeably, he never uses such language with Trump. In an address last month, Putin referred to European leaders as podsvinki — little pigs. And before invading Ukraine in February 2022, he used a vulgar Russian rhyme to insinuate Ukrainian President Volodymyr Zelenskyy needed to be raped.
China, too, has been noticeably more menacing in its diplomatic speech in recent years — though it tends to eschew personal invective. The shift began around 2019, when Chinese Foreign Minister Wang Yi instructed envoys to display a stronger “fighting spirit” to defend Beijing from supposed Western bullying. The abrasive style led to the more aggressive envoys being dubbed “wolf warriors,” after a blockbuster movie in which Chinese commandos vanquish American mercenaries.
But driving the trend are Trump and his aides, who can go toe-to-toe with anyone when it comes to put-downs, slurs or retaliation. And if met with pushback, they simply escalate. Hence the avuncular counsel of U.S. Treasury Secretary Scott Bessent to Europeans on the Greenland-related tariff threats last week: “Sit back, take a deep breath, do not retaliate.”
But here’s the curious thing: While the Russians and Chinese use such language to target their foes, Trump and his senior aides reserve much of their invective for supposed allies, namely Europe with Canada thrown in for good measure. And they’re utterly relentless in doing so — far more than during his first term, when there were still some more traditionally minded folks in the White House to temper or walk back the rhetoric.
This all seemed to reach its pinnacle in Davos last week, where it seemed belittling European allies was part of virtually everything the U.S. delegation said in the Swiss ski resort. Bessent couldn’t even restrain himself from insulting Swiss-German fare. And U.S. Commerce Secretary Howard Lutnik appeared almost gleeful in infuriating Europe’s leaders with his combative remarks at a VIP dinner which, according to the Financial Times, not only sparked uproar but prompted European Central Bank President Christine Lagarde to leave the event early.
“Only one person booed, and it was Al Gore,” said the U.S. Commerce Department in a statement to media. But others at the event — around 200 people — said there was, indeed, some heckling, though not so much because of the content of Lutnik’s criticism, some of which Europeans have also made about net zero, energy policy, globalization and regulation. According to two attendees, who asked to be granted anonymity to speak freely, it was in reaction to the contemptuous tone instead.
Likewise, Trump’s delegation — the largest ever brought from Washington to Davos — didn’t miss a beat in pressing America First themes, making it clear the U.S. would prioritize its own economic interests regardless of how it affects allies. “When America shines, the world shines,” Lutnik said.
As the forum unfolded, however, U.S. Vice President JD Vance insisted that what was fueling such criticism wasn’t hatred for the old continent, but that it was more a matter of tough love. “They think that we hate Europe. We don’t. We love Europe,” he said. “We love European civilization. We want it to preserve itself.”
That in itself seems pretty condescending.
Tough love or not, Europe-bashing plays well with the MAGA crowd back home who feel Europeans are the haughty ones, lacking gratitude, freeloading and in dire need of subordination — and squeals of complaint merely incite more of the same. To that end, Zelenskyy made a telling a point: European leaders shouldn’t waste their time trying to change Trump but rather focus on themselves.
