Why has it taken so long for us to treat misogyny as a political problem? The modern manosphere has been metastasising for many years – and for years, mainstream culture has responded with a helpless shrug. There was nothing unusual about men hurting women, even if the technology was new.
In the early aughts, angry and alienated men began indulging in recreational misogyny online, bombarding women and girls in the public eye with threats, insults, harassment, hacking, and hideous “revenge porn”. Strange as it may now sound, though, “the internet” was still seen as separate from “real life”.
That, at least, was what I was told the first time I went to the police about the death threats I was receiving as a young columnist. Nothing could be done, because what happened on social media wasn’t real and didn’t count. If I didn’t like it I should get offline, and presumably continue my work via rotary phone and fax. Those of us who were early targets of what would become the manosphere did not have the luxury of ignoring the issue. For us, it was easy to see that this was something new and serious, easy to understand how the tactics used against us might be deployed elsewhere – and how quickly matters could escalate.
Which is what happened in 2014. In May of that year, the terrorist Elliot Rodger killed six people and brought global attention to “incels” – young men radicalised by sexual resentment.
Three months later came Gamergate, a global orgy of online harassment targeting women in the video game industry. It all started when up-and-coming game creator Zoe Quinn was attacked by a bitter ex-boyfriend in a book-length tirade of sexual and professional jealousy. The non-scandal became a lightning rod for tens of thousands of gamers furious that women were intruding on a medium that was meant to be their personal power fantasy.
On anonymous forums like 4chan, men coordinated an extraordinary campaign of abuse dressed up as concern for “journalistic ethics”. Quinn and other creators were driven from their homes, but the firestorm was already out of control. Over the next few years, as “incels” continued to carry out acts of mass murder, every entertainment industry, from comics and publishing to film and TV, was besieged by obsessive trolls casting themselves as brave rebels against illiberal “social justice warriors”. The more they got away with it, the more they treated it like a game.
Gamergate brought together the disparate strands of what we now call the manosphere: the grifting pickup-artists, the Christian nationalists, the bitter “incels” and the furious fans triggered into mass social vandalism whenever they heard a story they weren’t the hero of. This slurry of half-formed fixations congealed into a coherent ideology of aggrieved entitlement, with its own language – “escaping the matrix”, “taking the red pill” – and their own logic of heroic victimhood in the face of women’s sexual power. The rage and alienation of men abandoned by post-crash capitalism was channelled towards a common cause – one ripe for co-option by the worst possible actors.
Throughout the mid-aughts, mainstream media continued to underestimate the manosphere.
The fringes of the right did not make the same mistake. Gamergate was the proving ground for some of the central propagandists of the new “alt-right”. Steve Bannon, the political svengali and co-founder of Breitbart News, saw the potential in this cohort of cranks. He went on to run Donald Trump’s first presidential campaign, helping to deliver that key demographic to a president who personified everything the new cult of male supremacy most admired, as he crowed about sexual violence and held the notionally free world hostage to his every emotional spasm.
In hindsight, it is startling that all of this was normalised for so long. It was apparently
inconceivable that violence against women could constitute a crisis – unless, of course, the violence was blamed on immigrants or on transgender people, at which point women’s safety suddenly shot to the top of the political agenda. When feminists and others in the infected eye of the storm tried to raise the alarm, we were told we were exaggerating for attention, or that we couldn’t take a joke. Under the posturing,
cartoon frogs and memespeak, these were lost young men who deserved patience and understanding, and if we didn’t offer it we were heartless, humourless killjoys.
Identical arguments were used to dismiss the rise of Maga until it was far too late. The playbook tested out on feminists and on Black, queer and female creators in the mid-aughts was replicated in far-right movements across the global north – as was the response of muted both-sidesism. Then as now, politicians, pundits and industry leaders officially disapproved of the worst excesses of the manosphere, but declined to take an explicit stand, terrified that any display of moral integrity would alienate their base.
As the 2010s turned into the 2020s and the manosphere continued to expand, funnelling its recruits towards ever more extreme, explicitly racist ideas, it became fashionable to cast “social justice warriors” as the pressing danger to human freedom. Politicians and public figures seemed far more concerned about the #MeToo movement, which seemed proof positive that feminists had gone too far – and deserved, perhaps, to be punished for it. After the third or fourth time a documentary crew came to interview me about all the death threats, I realised that they didn’t want to help – they wanted to watch.
Lots of people did. After Gamergate, bigotry became a growth industry for enterprising young lads unburdened by conscience. As a journalist, I interviewed many young far-right men who admitted that what they really wanted was to be influencers and film-makers. For clicks and views they courted controversy and flirted with the far right – but it didn’t take long for the relationship to get serious. As Kurt Vonnegut writes in his anti-fascist masterpiece Mother Night, “we are what we pretend to be, so we must be careful what we pretend to be”.
Today, nobody is pretending that this is a joke any more. Trump, in his deranged dotage, is openly courting the manosphere, and the young men of gen Z are veering towards the far right en masse. There’s a clear line from the social vandalism of Gamergate to the mega-grifting male supremacists, scamming their followers with the promise of a reality where women and girls are non-player characters, to be defeated, exploited or traded for tokens in a brutal marketplace of human value. Many young men have lived their entire lives in the shadow of this weaponised misogyny – and so have young women. And that sinister ideology is still gnawing at the heart of power.
A few weeks ago, in a break from encouraging his deranged president to take over Greenland, White House adviser Stephen Miller found time to post a tweet on X that appears to be mocking the new Star Trek series for being too diverse. Elon Musk emerged from his fug of racial conspiracy theories and transphobia to agree. This is embarrassing, and not just because any half-literate nerd knows that Star Trek has been woke since 1966. Because even after turning the world into their personal thunder dome, the representatives of aggrieved white male power are still unsatisfied, still demanding we cater to their every petty whim. They will continue to do so until the rest of us, at last, refuse to tolerate their nonsense.
