Shah Rukh, Salman’s films earn over Rs 200 even before release, claims Nikhil Dwivedi

For anyone doubting if the holy trinity of Bollywood – Shah Rukh Khan, Salman Khan, and Aamir Khan – are showing any signs of slowing down, that doesn’t seem to be the case. “On an average, the digital, satellite, and music rights of a film by any of the three Khans – Shah Rukh, Salman or Aamir – is somewhere between Rs 150 crore and Rs 200 crore,” claimed actor-turned-producer Nikhil Dwivedi in an interview with Vickey Lalwani. “If the digital, satellite, and music rights sale of his film are between Rs 180 crore and Rs 200 crore, and the film’s budget is Rs 80 crore to Rs 100 crore, then he obviously doesn’t need any money,” said Nikhil.

• While Nikhil has never worked with Shah Rukh, he was once planning to produce an action thriller with Shah Rukh in 2016, which was being co-produced by his banner Saffron Magicworks and Anirudh Dhoot of Videocon.
• Nikhil maintains that both Shah Rukh and Salman are very different personally, but strikingly similar when it comes to their professional dealings.
• While the budget of any of the three Khans’ films today is much higher, Nikhil spelled out the economics of Prabhu Deva’s 2019 hit cop drama Dabaangg 3, on which he was a co-producer along with Salman and his younger brother Arbaaz Khan.

Watch next: While Aamir’s latest release, RS Prasanna’s coming-of-age sports dramedy Sitaare Zameen Par did help him bounce back a little from debacles Thugs of Hindostan (2018) and Laal Singh Chaddha (2022), Salman’s misfortunes continue with the failure of Sikandar last year and uncertainty over the release of his next, Maatrubhumi.